RESO 2012-22 - Strategic Initiatives RESOLUTION NO. 2012-22
A RESOLUTION OF THE CITY OF HUNTSVILLE, TEXAS, ADOPTING
THE STRATEGIC INITIATIVES FOR THE CITY OF HUNTSVILLE
CITY COUNCIL; MAKING VARIOUS OTHER FINDS AND
PROVISIONS RELATED THERETO; AND DECLARING AN
EFFECTIVE DATE.
WHEREAS Section 3.01 of the City Charter of the City of Huntsville provides that the City
has the express and implied powers to "accomplish any lawful purpose for the
advancement of the interest, welfare, health, morals, comfort, safety, and
convenience of the City and its inhabitants; and
WHEREAS the City Council of the City of Huntsville wishes to adopt Strategic Initiatives to
assist in the planning of and setting goals and guidelines to accomplish the
advancement of the interest, welfare, health, morals, comfort, safety, and
convenience of the City and its inhabitants.
WHEREAS the City Council previously adopted Strategic Initiatives on June 21, 2011.
NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF
HUNTSVILLE,TEXAS,THAT:
Section 1: The Strategic Initiatives for the City Council of the City of Huntsville
are hereby amended as Exhibit 1.
Section 2: This Resolution shall take effect immediately upon its passage by the City
Council.
PASSED AND APPROVED on this the 3rd day of July 2012.
CITY OF HUNTSVILLE, TEXAS
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Mac Woodw. d, Mayor
ATT ST: APPROVED ' S TO FORM:
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I%oodward, City Secretar Leo - I' 9 eider, City Attorney
CITY COUNCIL
2012 STRATEGIC PLAN
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CITY OF HUNTSVILLE, TEXAS
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CITY OF HUNTSVILLE
STRATEGIC PLAN
Strategic planning is the process an organization follows to articulate a vision for the future and
establish a direction in making decisions and allocating resources to achieve the desired
outcomes. The Huntsville City Council met on June 3, 2011, January 28, 2012, and March 24,
2012, to create a new strategic plan to set the course for the City for the next three to five years, a
flexible document that will be periodically reviewed for updates.
The City Council established five broad areas of strategic initiatives aimed to address all quality
of life issues in Huntsville. After that initial process, the Council then identified key result areas
that are essential components of the strategic initiatives' focus. Objectives, which indicate
desired end result conditions, were then formulated for each key result area. Criteria that explain
the methodologies for successful execution were identified. Lastly, performance measurements
were listed. These performance measurements will provide the City Council with mechanisms to
gauge performance, provide direction to staff and adopt changes to the strategic plan as success
merits and needs dictate.
This strategic planning document is meant to serve as a guide for the City staff to develop the
annual budget for Council consideration and to provide Council with a succinct method of
articulating to staff the policy direction for the City of Huntsville, both as a community and an
organization. This strategic plan will also communicate to residents and community partners the
City Council's commitment to open government, communication, collaboration, and cooperation
among all who live, work, recreate, educate, or operate a business in Huntsville. Finally, this
strategic plan is meant to provide a road map for success that will lead families and new
businesses to Huntsville to join an outstanding community where good governance and sound
management provide the best that life has to offer.
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VISION
The City of Huntsville is a community that is beautiful, historic,culturally
diverse, affordable, safe and well planned with great opportunity for our citizens.
MISSION
In order to maintain and enhance the quality of life and the achievement of our vision, the City of
Huntsville provides, facilitates and regulates services, facilities and infrastructure for citizens, customers,
visitors, businesses and state agencies, in a friendly, efficient, fair, honest and competent manner with
quality and forethought.
VALUES STATEMENT
Public service is our business and our goal. We believe in commitment-not just to our job,but to our faith,
our beliefs, and our family. Our pride in our work and the organization compels us to a high degree of
professionalism.
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Honesty in all our actions;
United in our commitment to ensure a safe work environment, fair wages and
benefits, and opportunities for advancement;
Nurture an environment of cooperation between the City and its citizens,
Teamwork depending on one another to improve the quality of life;
Service excellence provided at every level in an efficient and economical manner;
Vision of an enriched future enhanced by encouraging skills, talents, and potential of
our employees through training, opportunity, and recognition;
Integrity demonstrated in the treatment of our coworkers and those we serve and protect;
Leadership through communication in a responsive manner while maintaining a high
degree of professionalism;
Loyalty to our faith, our beliefs and our families;
Embrace the diversity of our employees as a strength of our organization
- Safe
- Police
Objectives:
• Provide prompt, fair, open-minded, and equal treatment of all
• Utilize "best practices" in line with state requirements
• Proactively increase community involvement and community contact efforts
Criteria:
• Reduce crime throughout the city.
• Express concern for victims and citizens through programming and behaviors.
• Meet and exceed minimum state and professional standards in training and other areas.
Performance measures (emphasis on quantification :
• Track crime statistics through the CMR system and compare criminal activity monthly and yearly.
• Track and record statistics on people helped through police programs.
• Set goals that result in measurable achievements beyond state requirements.
- EMS
Objectives:
• Use interlocal support to ensure EMS operates out of a functional building
• Seek return of an EMS location to downtown
Criteria:
• Collaborate and partner with Walker County for best possible arrangement for community.
Performance measures (emphasis on quantification):
• Citizens communicate satisfaction and sense of security
- Fire
Objectives:
• Achieve adequate staffing and training to reach response goals of 4-5 minutes for first truck, 8.5-10
minutes for second truck
Criteria:
• Staff three main fire stations with nine fulltime firefighters for three shifts per day.
• Maintain and exceed current state requirements in all standards.
• Increase fire inspections of public buildings to 50% or higher by 2015.
Performance measures (emphasis on quantification):
• Track performance monthly and annually.
• Exceed state requirements in standards and training.
• Plan for increasing fire inspections of public buildings 5% per year.
• Review ISO ratings
- Water and Wastewater
Objectives:
• Ensure abundant supply of safe, high-quality drinking water
• Maintain adequate pressure
• Maintain adequate groundwater supply (desired future capacity), generation, and reserve amounts
• Develop drainage system adequate to handle all conditions
Criteria:
• Safeguard that funds from the utility rate increase put in place in 2011 are accounted for and
spent for their intended purpose.
- Healthy
Obiectives:
• Support efforts of the Hospital District to provide healthcare access for all citizens
• Recognize the role of schools in education and wellness
Criteria:
• Support collaboration with appropriate community partners to address need for 24/7 health
clinics in City (minor emergency afterhours).
• Develop handouts/pamphlets for employees explaining healthcare resources available
throughout City.
• Monitor water quality and health inspections
Performance measures (emphasis on quantification):
• All citizens have access to hospital and clinics.
• One new 24/7 emergency clinic in community by 2013-2014.
• Creation and utilization of links and website that support healthy living for employees
- Affordable
Obiectives:
• Support efforts for adequate housing for all income levels.
• Support entertainment/sports options for residents and visitors.
• Keep tax/utility rates affordable and comparable to peer cities.
• Maintain outstanding overall lifestyle in Huntsville
• Enhance Huntsville to provide cradle-to-grave appeal as a preferred community for families, careers,
recreation, and retirement.
Criteria:
• Support efforts for adequate housing for different lifestyles and budgets.
• Support creation of affordable entertainment venues to attract people locally and nationally to
Huntsville.
• Manage costs and City budget responsibly.
Performance measures (emphasis on quantification):
• New entertainment venue by 2013.
• Work with developers to bring all necessary levels of housing to Huntsville.
- Historic
Obiectives:
• Support efforts to educate citizens and increase appreciation of local history, the Cultural District, and
other assets
• Support preservation efforts and image
• Promote public events, projects, and tours
• Support appreciation and care for local parks, State Park, and National Forest
• Promote the benefits of connections with SHSU & the Sam Houston identity
Criteria:
• Promote programming focused on Huntsville's historic appeal
• Develop an 1800s local living museum (like Colonial Williamsburg)operating on limited annual basis
• Support SHSU and State Park programming, events, and attractions to visitors
• Create appeal for visitors to return.
Performance measures (emphasis on quantification):
• Survey success and desirability of events.
• Track returning visitors.
- Parks
Objectives:
• Provide and maintain adequate recreational and organized sports fields
• Ensure parks are safe and well-maintained
Criteria:
• Provide support for organized sports—adequate fields, parking, and facilities
• Ensure equipment is safe and well-maintained
• Light appropriately
• Plan for expanded facilities and future needs
• Add bathrooms
• Identify needed special projects
Performance measures (emphasis on quantification):
• Number of people served
• Crime reports (police)
• Hours of operation
• Amount of community input
• Number of complaints and responses
• Hours of labor
- Educational Opportunities
Objectives:
• Train and equip the library to provide a warm and inviting center which serves all with a quality learning
experience
• Coordinate programming with non-profits and City recreational division
• Cooperate with SHSU, Huntsville State Park, TDCJ, HISD, and other education institutions to benefit
Huntsville and its residents
Criteria:
• Guarantee library is well maintained and staffed
• Achieve/maintain national ranking of Genealogy section
• Offer high-speed Wi-Fi downtown
• Leverage nonprofit participation
• Collaborate and coordinate with SHSU and other entities
Performance measures (emphasis on quantification):
• Increase children's participation by 30%
• Statistics on usage
• Amount of nonprofit participation
• Amount of partner participation
- Well-managed/Sustainable Community
Obiectives:
• Ensure the City of Huntsville has effective governance
• Provide clear leadership
• Create and maintain defined relationships with good City Council/City Manager/staff rapport
• Create and value mutual trust
• Clearly communicate/educate:
o Who we are
o What we do
o Services available
• Aim for a holistic view and realistic balance between goals and taxes
• Exemplify unified commitment to excellence between citizens and government
Criteria:
• Provide basic essential services (water, sewer, garbage, streets, police, fire protection)
• Require annual reviews of professional well-trained staff
• Conduct annual self-review of Council performance
• Support Council objectives and initiatives with policies and codes
Performance measures (emphasis on quantification):
• Coordinated participation of committees and commissions with Council
• Positive follow-through of annual reviews
• Properly inform public/reduce negativity
• Key staff is licensed for designated leadership areas
• Budget supports initiatives
- Natural Resources are Valued
Objectives:
• Guarantee Huntsville residents continue to enjoy excellent air quality
• Protect all water supplies, maintain high quality of drinking water, and preserve surface and ground
water bodies for supply, recreation, and aesthetics
• Promote enjoyment and preservation of natural spaces that highlight the beauty of Huntsville
Criteria:
• Protect and provide adequate water
• Predict future needs/provide funding for proper development of parks, beginning with inventory of
park property
Performance measures (emphasis on quantification):
• Seek legislation to stay ahead of future demands on natural resources
• Pursue education and seek ideas from others
- Department of Tourism and Cultural Arts
Objectives:
• Market the appeal of Huntsville as a place to visit
Criteria:
• Preserve natural and cultural environment
• Provide services and programs that attract visitors
• Maintain superior website
• Support centralized tourism database and calendaring
Performance measures (emphasis on quantification):
• Audit of available accommodations/transportation services
• Visitor surveys
• Residential surveys
• Quality issues— up-to-date database of quality standards
- Utility Billing/City Hall,
Obiectives:
• Reinforce and confirm the choice of new residents to move to Huntsville as the right decision
Criteria:
• Train and require friendly and welcoming customer service
• Greet potential customers warmly
• Offer customer-friendly instructions on billing and service setup
• Provide easy payment options and dropbox locations
• Exhibit a positive attitude when dealing with complaints
Performance measures (emphasis on quantification):
• Customer satisfaction surveys and/or complaints
• Number of utility bills processed and by what method
• Number of connects/disconnects for accounts moving (not late-pays)
• Number of service cutoffs
- Service Center
Objectives:
• Create a positive climate where citizens and potential businesses are provided alternatives and
employees are committed to finding workable solutions
Criteria:
• Train for and require a positive attitude
• Offer customer-friendly options and instructions/knowledge
• Provide customer referral services
Performance measures (emphasis on quantification):
• Number of permits—completed or denied
• Customer satisfaction surveys and/or complaints
• Length of time to issue permit(number of days)
• Number of referrals to complete permitting process