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RESO 2007-05 - Adopt the Huntsville Economic Development Strategic PlanRESOLUTION 2007 -05 A RESOLUTION OF THE CITY COUNCIL ADOPTING THE HUNTSVILLE ECONOMIC DEVELOPMENT STRATEGIC PLAN AS RECOMMENDED BY THE ECONOMIC DEVELOPMENT COUNCIL. WHEREAS, a copy of the strategic plan, which includes the text, charts and any other items which form the whole of the strategic plan and was made available for public review in the City Hall offices, the City of Huntsville Service Center, and the City of Huntsville Web site is attached hereto as Exhibit "A "; WHEREAS, the Huntsville Economic Development Council reviewed the strategic plan and on March 27, 2007, recommended its approval; WHEREAS, community input and comment was gathered in conjunction with the comprehensive plan between July 2006 and March 2007 through letters, e- mails, interviews, focus groups, ward congresses, public forums, and workshops; WHEREAS, City Council finds the Economic Development Plan includes the city's economic goals for promoting economic growth, a plan to accomplish those goals and a projected timeline in achieving those goals; WHEREAS, The Economic Development Plan addresses the city's goals pertaining to existing and future businesses, the presence of Sam Houston State University and the Texas Department of Criminal Justice, expansion of the presence of Downtown, quality of life enhancement, workforce development, retail /service, tourism, infrastructure assessment and educational assessment NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF HUNTSVILLE, TEXAS THAT, the Huntsville Economic Development Strategic Plan, a copy of which is attached to the original of this Resolution as Exhibit "A" and incorporated herein as if set out verbatim, is hereby adopted as a planning tool in the City of Huntsville, Texas. PASSED AND APPROVED this !bi&/day of April 10, 2007 Page 1 of 2 PASSED AND APPROVED this 10th day of April, 2007. ATTEST: Digkaki01-(-AUU Danna Welter, City Secretary APPROVED AS TO FORM: Apri110, 2007 J. Turne , Mayor Page 2 of 2 an economic development strategi W cg W d It cn a > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN p • cc N N 0 N O O a) c Y° I O E 2 y w cL 0 �_c rn _c 0 °w 0 o 3 0,.. co «cam E :co z• o o� Is •c c I c E `�U o o a�i > m o a) C C C c j C — O c w L N O •_ o= o as ▪ E0EFaa)o c� -� c o 0) (7) ac°�caNO°' >,c3s>'a�i w'E?�•`- 'N °�vio ° co a) -C c w 2) � c ' . m N � c N E N a(1) `) y p CL O 0) -- 0 O a`) N° C•E r .i. p C � D V ° 8-2 C N t " ° N -2 _2 O N a y V c C. E E ° ° N .N .0 E N C D. N a) • 15 ..r -.8 N to • 3 O 3 ° > o' N c N E C g C a . 3 E. 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H > 0 a3 t0/) 22 3 as a ¢ a7 I-- U) H • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN \c�� E ch ©e°aui G \\ • �C / kI o/b o • To °c E 5 ow ESc-0 4- Qaa 2 g ca $§ E v k f'k�®_c- c §_0) % . g av) ■�_ ■ 7\ _= >7, 0 cf ' 8 .2 • 0 § _= c _ c o =kk$ 0 aG 'Z' 2ak ° Eg ©£S= ) c� -Ze@co = a co -o ' �a) a o @ co — . la S $ 2 > —om c �£ $aP &0 kt - =oE _ _ a. : 7 § 0 7 98 • 2E —_t Ea§ °$c0a © E■ o I- 0 c a o $' R' c 72 °too R E2 ,_ /a2c $3 E40 =§ § 2J o ° °2 - co co -0 a) CD �§ $E 2 • 2 k= 3 (0 (4 3 §\ k$k\� 2 �k Ile o 0 C » -wc )2.c ' / k kk • e — == Go0 E kfjr \ O � g o ■ » ■ ra � -cc %�Eƒ 0) in 0a�2og �� - e@= $§Ek \k - «k§ Wil kk(k�� 0 __. 63 e a NI I-q§7$ /0 Focus group meetings and workshops to establish priorities for appropriate goals and objectives. C.") • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN o y,- a) •y r N N w 4? p 0 C • 'y y 7 •2 M c C .'C.+ ` c 7 w.g 0 E wt 0 ysw c E 'cam= 0— O 0 3 j N as '- OS 0 w, E a) S c a3 0 z 0 O U C= y 'C '-. a E •. O a N N EO ` 0 0 c`) C 0 2 2 2 w 03 a) ,C E .. O y .+ .. L -0 `- cn. .'.s 0. �Y a0 •Vl C C U �- tq N '> y O O C 'j _ O L- en C 3 L Y O a3 C C— 0 0 -0 C D >. lb- O ct* w 6-, in O 2 —0 w a) c 0 N a) ` a y 1p CO O a3 p C Q) c — y • C to O 'C 0) w a 0 .> ' O w 0 0. 03 .c !1bilH y .o Oz -0V)No�aa >a,_o'a-co a cA~ w '-Y .•p 0 C U _.Y..O —'•O-' 0 y ui E l`p x( 0 E 0 3 0 W m c a) y a) U JJ°JQ'Jn.2a COJJJd C cn N Y N U)— 1. C cti •c as O 0 C ...8 _se J m }; CO ▪ H N -O as .� 0_ .0. e 0 c C j -o N O c x D co C - X Oia) _ 7 us y `..U.• E • O '00 U y C a) 0) CO C/3 1- > �� CEui (� m w .CO ▪ O) •y Z 0 ••C y Cam'' CO CO 0 a)C 0 c CO H p c cc N c-0 O 0 O` 0 U 0 CO c — co 7 O O • 00.. p0 rnUycOU ` eiHUv UpE as - CO — N 2 p 3 a) 3. O C U .. O c O a a) a) c i co c C .. .r E O w 0 a) 0 O N y 73 _: C 0 a3 X 4E0-)D0.0.-5 O p) lO 0 c 2 0. o °:°02 0 0 0 �:> > 0 E c g aa)) Jacni- cnc)UO¢�¢cnQw >a CO 1- w 1- H ■C;f:ICWJ II1I -o .0. E C O a) O J Cri O y U) 0 y a O O C CL Lrm CI) CO c c - ... 0. O O O 0 c — 3 C j y C U N 0, ,„,(0 E co O. CV(�0) .� ,- C i a) O Q a0) N c c 7 • O O • a � C0 U y a) — 0 N O `- D < -J 0 0 .0 C Z) O C c0 U ac) a) D -c +_+ cn 2a) c U N O li y 0 no 0 U c lO w C c 7 p 0 > CA 2 CO a ^ co N 4) 0 a yTO N - 0 _ c N.C. -Q) �(5 4 rn c2 ,� m cn C'�� a c o a 0 E S E 2 N.i� aa) aV+ 3 0 co fA aE E co t0 la- a) 0 ro a3 O a O3 _Thom N o Eg . 0) OS 1.7). N p U U E c a3 a3 .. E w .....2 Y • 0 p y N U C > E as C •y a C L C c 7 E` a) O N -p la' E- C O �O N a) co 7 °es a a) a° f0.cca 3 E CD loo:° c (a m apwv 0 o <C3 1p,Ww0CC=== g . • • • • • • • • • et > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN KEY DATA FINDINGS a) O c o N C O t O . - 0 a 0-0 ,0 LL r C c ' 1- as 3 CO E o �c 0a a 0 0.ca yi o W - e 2OV E2c ` O v o N Om '7.11o0-0 y O V H on E o - wN U N N 0- -0 N C 0' N. a)U'a QE a) as O C QV .... O y C U C H 0 .fat �prn0- -aa C�a3o t .. N N U Ct4- O O a) O C.) Eo coQ 7 or) a) 3 N 'C fl Q) N a C 0 L O a) N 3 O E ) C ay "+ N 04-E-2 N C -00 N p ', G. L Q a V N 7 0 p. a U)) () c o o al 0 v)Eaa)0 >,Y„ccom E°0°_) N p 0 C N N C M O p> -c C a w to Z. to c N �, o O c �maxi� 2 -.2 mQ , H o 2 •• O (� -� N N= :� 0 N a a) w( C a) >i N C C C 0 .> o > a) a) U o f N >, a) O p) co 0 toy>,ja e a3 Q) 0 To 0aCy )(1)o -E 2T�N O co .r co C �. O j a C 6 2.0=0 E "5g2 .c to U o a to .- E .> o O rn C a a y` ca O O O= E O O .y O C `) a N mua?a) 2ttn8a� -- _c E > CO N :U o 4O = 0 �0 >, a) N O O V O O.�• N ti aw a a 00,1 M c O CC0 E i o a) .0 o N ° f— a) N d O to > a N L .t. 34(f) ca.--o.,=-0 m `O N c G) C 2 U O O`_ as a) d L> N >, O .. •- L Z .• a) O O N w m aa) a) C. 130) ' >, w C w ca ca M C ca c E O m >' c p .0 0 Ln >, m E O v 2' O O .- o.> ,� 0 W c. fl O O 4 f0 N N O N vLDI oa y E >w 5 O N .co a rn,0C EgU� t O w a, 2,C +N O N C c o � a >a.0 a t � -a t O 0 • oU >Q %I )4/- « ui c�0 C a (C C'a) ..N maw. to i0 C 'N w > a) 'p) 0 ca 0 cXa ) 0 > H >. 2 a ..:4'2,152.5_43 W o a� m aycrnoma� NNa.ECVC ca>4)OO`.. oc� n4 ' c N ?, C Z N E U co O Q.' w w U.0 > Z0.55=0-0 4) N .c .+ N .- N U E o N .c c p p m c E to a Q). O C Ec�w =>.CUO c`0 N 3 T .O N t C of 0 .0 p .4 aw O N ) a) O '1'4 >+ is > CD000 00 '- O mo a o�°2vo o .. 3 N 0 E .0 C to Y - N O CO C 0) > • o U a) j >.2 E C c N .. V a),U) >I N O�co L •_ - O aCC L ) as o) a r O C N N U L a,._ >cp> aci¢ o_ m am O CD 0) 0) 040 13 « t•� a) a� c ca O C C `- a a) f0 fa =.2-543c(7)-(1 U t M N ` N N a O J O Y N C a t (1) .O o to 0. ' ,? E .O O .G 2 fn Oaco CC fl N a) N a 22172@>, a ) a N O C N o m� 1 mEC N 00Hw2 N m a) 3 U 1- w Q 7 � 1) c O 1- Eaui to C .5) Cl. co N "7 O N 1— • SVILLE - ECONOMIC DEVELOPMENT ST A Population trends > c• w 0 g 43 a, To e cci 0 > 0(0 0 0 CD r.) 0 O( 4112 -c o -0 ID > 0 a) _c o ca _c .0 e7i 5 '5 -0 a - • .2-, 3 o E rs- C 0 CO C)2 C 2 E C (1) "V a-) -0 -E o S E 1r2 E E o c coEE=zw g 000-1.-E° c s e 15 2, 21.0 a) a)-0 = 5 -t ,.a.; E' C .) o c c al a) O 0) C s 0). c ca 0 Cl.") 0 6 > I; ed - 1 L 175 0 a) - u) -1.-1 cp.Cm0.-000,•-C cL. 0) • 16 - — .„. -C • `' co 0 .4) 0 to c w (fl ar 0 • • - — 2c • o 73 CIS 2, co 0 cti 0)0 C C "c5 0. • 0 0 4= E 0 a a) 0-cco="o •• co A .— c co 0 (:) a - E o 0 a) c Ta' _c 0c0 r, Al — Q. c =IN 0'1 0,1 § § § § a a ■L5 6. "5 > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN os co a) 4)0 .c _...c " .._ . c a) E a) u) O 0 a) E c. o o. 92 o -w -ci Ca- E 4L: to ui E a) >. 4) c c O 0 = 0 0 co cn o m 117 Le) al 0 -c :5 .- -0 .o .c = ji -a c • ... c co ., 5 -. a) as o -c 1-6.S. ai 2 43 a) 0 a) 0. v; A 2 53 Ea) 13, 0;5 mu>. • 0 ".e. -- 0 CO 4) C 0 7.) W 2? > i- n) a) >' • E . cm • e G ,., gi co 2 nr .... , • = u) • — o >. 0 0. • To -0 c c p 8 w 2(1) .u) o 4) CD c .0 CL) E "E' c o u) 'as a) 0 _Ne ca c o _c = c (,) o (i) To (I) . 4) 5 > E o — > w (Unemployment Rafe) cci MINIM > HUNTSVILLE — ECONOMIC DEVELOPMENT STRATEGIC PLAN Huntsville k 2 c.6 CD ƒ E 2,256 / - 520 / 335 325 q k 125 1 CO ƒ / Organization Texas Department of Criminal Justice ISam Houston State University \ k 2 Huntsville Memorial Hospital Wal -Mart Walker County Gulf Coast Trades Center Educational Service Center Region VI City of Huntsville Weatherford Completion Services Color Spot Nursery M & M Designs Gardner Glass Products CO • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN Labor & Talent > O o f N CO C .»_ RE u) o K6 £ 0.2 cv • a 2/ E � 4--- � c E "Ea .c 8 � as @7 § • _ 0.& $S2 co � 22(0 ■k -0k F2 k0$ .0f u)= o 2�u; co 2�— E c$m c =■q . 1; 3 a 7: O c a co co @ c c E • A� -22a c ƒg §5 Gf $ 46 s ( E: §c 2 �w� \�bu) oc o°= kkf 0 \k.0 Civilian Labor Force Growth, 2000-2005 WALKER CO. _ 2.8% Csi Lei d 8 = 2 g 8 CD CO k c 50 _ o c § c a RI 2 � « / • j \ ■ ett w § 8 0) =. > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN Job Growth Trends > � E�22E2 co o %N%E ®gt 2k% =- g��2ka§ •O Q. 7= 2 w 09 E m o m $ƒ\��_� %S$%2 6 o Is 222E §m* ©2 2k22■a� 0 °�2 _ as .0 a £ ° 5. _ ;[[2 = =/ �25�2 =oo ■c %2277£2 § %)tom &a_ _ _ @ 2 $ E co — >— • £cRmo j �k7N-2�7 ��3�% _c -0 ° c0 © = mg= moo _c 000 -c0 §. °� e% t0aAl • k k /§S /k oi- o ■ �C7t %f( /J��k/ kk /�§�§0 C)>. C ■_� ■ «■ cn $�\ -73 8..2 —c%.:, CD rii -0 > o'0 Ek 2o0 o Q: Q �_@■ L: 2 EL F: Walker Co. Wage & Salary Employment, 1970 -2004 (Annual Change) § § § § § \ § o § 4 § Wage & Salary Employment Growth, 1999 -2004 f / CO ] d / \ d d d / $ _ k • ) L1.1 / \ _ £ 7 w \ w w w _ ± 1- • LOPMENT STRATEGIC P SVILLE - ECONOMIC A Wage Trends > -C E •a: (13 JA >, a) • _c) ' ,._ ._. CO 0,1 0 a) a I) u) 0 0. "E' ,c o 0 - o w a) 8 0 "fa' _0 a ca cl cri 2 0 0) 0) " a3 • 2 0)' o� U) 2 ' .- o. C5( 3 c > • a) 0 -c o o a3 d,2 C 0 CO 03 ...• -: C c 4) .7. 0 a) O I-- -0 c - "Ci as ti l'.- as 0 C 0.) M 0 N '..= C CL _ •40 • 0 .0 comCELA-CNI = 0 • o a) -0 C4' t6 2 .F. c.) c) o c a) D .c 0 40 a) 0 a ci) co 0 •c 4- >. 0 .5 id 2 =.4C■I'•00 6 C 6 -#.1 ) w a) 0) cn .- S 2 w 0 _ = 0 0 2 Ts T,....- 0 a) •c .0 c as E fts'i,3 0 -o c/i7) a.) 0 - -5R c) a) c a) o Q'� = al ta.._ 0 a) c) a3 G)'- I- u) I- ID co l— .t3 a — -c > — a) i cc , , .0 Cr) co a Icri -0 a) _c g 2 ct3 ▪ '5' 0 g " o .0 1) 2 M (NI 3 2 w 4) 32 o Zo.or, _c 2 TA .0 .c 0.4) f) - o a) E E S 213gzzoo 4- (/) a3 co E 0W0 0 • " CO • c: U) -c _c a g E tir, sj v 0 < C") >. a) co a) 0 CD 0 > • 0.= 0 a) 7.,= c CU 22 0,->4 >. § g § Ec). • o E 0 cuO Average Wage per Job, 1970 -2004 Wage per Job (2004) & Wage Gains (1994-2004) w 0_ =4) > HUNTSVILLE — ECONOMIC DEVELOPMENT STRATEGIC PLAN =f o�.8 �000q =_ @ §P 2f ca£2® @§��k� i » o ■ = – @ ■ o @ §B28£ 0E�22 E \��k a) oa ■a) » q 0® '= a < 20§ /E$ �_§ § §� �ko,aR e o - \■ §�� ° ©2$ J ac °° ° ■ a > = &– = Q 2 �' 2 o>ca) \..– $2)g%ƒ a:kk ƒk k�k�E 22�i�= C =Vc_= 2■cp2 //� % 22££ =: »_�a / °_ § S . & 2 2§ w E m$ ©� % co _ ■ © _ _ £ 2 • owIS E.(T3 �� k a§ _k2£= o�m >_ .c0o =&I2'A 2- oR, CL§■ R =2' $J§ ��v £�- W5— - C(U a)=. n■ — � a @ocoa %ate= _« �o2'. -- • as / \/� kkt�2ok a E°- Ea �� /� 2// c o °\% c Td 7 E_0 m 2 c a a a@ .0[� /f 222 k2 /§�2 k2 \w �f@S2�E$ 3§�_SS gamE cG °0=0a20CD o a)o =4–oc S K2Wo■■£$ «@gRa0- 2A£ = @R2 o E • w • • Nonfarm Employment by Industry, 2004 Private Employment Change by Industry, 2001 -2004 Total Private Employment Trade. Prof./ Business Svcs. § Leisure/Hospitality > HUNTSVILLE — ECONOMIC DEVELOPMENT STRATEGIC PLAN Location Quotients > 3N�oa.c O 0 0 > c C cep v_ O 0 G) O N V . >— cr CO .0 G) 0 N Y +t GS 0 C 0 Zr) E C G U mc 1 O j O _c 3 O (p ) G) O N ▪ O o J C C CO 3 q) y • U N N-0 Nwa > .— O c J O G) N c t y ? 0. N ,6 C N G3 N. CO N C C E >, C 5 2 a O0 _c U O G) O U a) � Y 3Z 0 ,. r c m CD O U 2 U N E U= • w cZ•NCE • N +-� O a� °)a N Gam - 0)c) O C H c w) ,V _0 c • m Z?'(i C C N N • c ... Gs G) G) —.> 7•— � 0 G) U ` flil.0 N d N C V 0 . C N �a o:0 >, G) .N. N E O C c. — O E to N G) E • c C 2 1(r) „, N E0 w0 C G) > a)0 a 0 . 0 • m0 c 0) 0 O • 0 t c N N U N r C O O c co V V .O °? y G) 03 (5. N O _c O c � N .+ c t N N 'N O N 0) ac a•0 S E co .D >'E a N G) c E 2 G) G) E 0 0 0 LuL E 0 GU) 0 • •— 7a" N coo y� • O y _0a E C o X C U G) 2) N 0) m E z 0) • N 03 0 G) - C > O N CO O O G) 4) U > _ a 0) O C E 0 CD oo� N coY• O`) 2 To V • O C .r N w "r G) 2 . G) N N N GS o > 3• o...a) > 4) N N N NYco a TONE O -• C 0) _ 0)G).0 5) v `m m ca •� a) L O > 21- E � °o • C -J N O) 0 C C a' U a) •ca G) 0- c Y 0 C J 0 49. Location Quotients (select private industries), 2004 y (Q • o LQ 1.00 = National Average w A 3 .2 I = § N 1 §- . e z C m Jai t LL is Z Prof./ Business Svcs. U.S. Bureau of Labor Statistic; LQ calculations by TIP Strategie Y d "O 0�p '3 N C ,c .G 'y Crn'� as O W Z C N C j •_ §H , = N 7 c O d N c N C .c Q O dO) N d 7 t — O _ y C Oj> gyN N N O C - > 92 a O 'O .S E> c t > O = . N O N -p •O C c L -j 8 N£ o N c C N c _•y _ C N N 8 (7 O C N N Q C O • . N p C 7 v>,c U W Y-2 y O'O a) C S 0N O F c O L 0 '.= t . 0 5 j 1- �y� m $ _ c 8Z-2; c ns u) a� E, J g >. • c- �g >,rnp cz Z v > w 0 w H cc 1- V) 0 H • § 5�� To- � k2� 0• .cc \ ■ ■�z6 =_ ■_& To—�E� u 2t ®to a$ a E E 2�E\a o �o� zo �GOC o © °� =o% g \�k2k 0§ o. % %/) ®�k2�o _7 § .0v,Z7 2@ % @:2 %$�2§�U u, ■e° \2 °° 2 =@& ■� o0k2 k 0 k 2 0 k 0 2 0' @ a) O. f 2_ c'5 0 I= 0 ©_>. m f§ a § © -a�� '2 $a a0 \ \E�� 0 comm •h coo0 E2 ®2�= s 2 @ ■ ©' ° ° ° g • z �ai ¥o 0.§E § §5 caoa)0 $ o ■_�■ o oE. E o _ 2 o o m o c 2■_ g o t . >-E�� __� a$ %= o=■ -00 LU 2■�«� ocE ■�- ��e /� =o �&� §E X02 2:/ g$f °a�� _ ■ c- _ — ■ _ ■ (a= @ 2Jk °'c §=4� _co2� =o> ¥ u$0002 23$ =VE$ 2f2Q. -0 A ■. q o• c o o ■ Petri — 2 o$ >. LU 0.2 62� ki �1Z EE�mC■ I �aa5RC= a■■ _�_>' 0g[c0ty o °0k��k E28 �o0 0-4- -C2U) §. - - oa x °§ G■£ E ■c -oI�2 @§2cx ■ = - £a2a ©0@- @Ut 2■0. S�° 0 o/) 22�2•c c' EO o. 2c u- J§ 3� -1$ �fƒ%E /f7 w 2 • G • Texas Employment Forecast, 2006-2016 (percent change in jobs) -10% -5% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% I I I I I I I i Nat. Resources & Mining -5 %1 Construction 118% _ Manufacturing -3 %1 Transportation 111% Information 122% Financial Activities 22% Prof. & Bus. Services 35% Health Services 38% Retail trade 19% Leisure & Hospitality 39% — Other Services I26% Govemment 113% Source: Economy.com m w \ w w < w _ 0 • > HUNTSVILLE — ECONOMIC DEVELOPMENT STRATEGIC PLAN Taxable retail sales > co -o O a) O . a) a)— a) c .) = N ) a3 c0 • O a a) ya _c c .0 71 C...�+ ai V, a CO CO CO a) 'd a) U N a N 2 i � w 7 X- y CO . 0 L tom •-• a F— a -0 C a) C N N C Q) C'� • w v N N O M as 73 r- LT K O C a) O O w N E U N> t00 I) .c • O 'O • - C u) .c �V=co•.0 y 2 vt� c m a, �_ �, .o O N O c Y c 0 as .0 i c= N 3 s E O Q a) N C aS O 'a = y a3 a) N„ y 0, 0. c0 a) 2 w .0 N N >. 3 u) N 6F? — � E C o;,w O �0A. 6-..ac _ E_ C CO Cin O C N V N i- Z .Q p 0 N N O a) N U '� N « fA UU G N— O 3 ` O `- O Ov, a. 8 4V = y'Q2 2 3 X 000 a) 10 UC7 O H_ V 3 >9- .y O` . a) =N w V j V C.O- aJ O u, N.E o. N 7 N._ U E cu as :gw = au, c m as X �� O O Nw — �� O as c c O2 ui 0 in c_= u) o N t > U 2 CO ON U 0 N 7 a) t9 u) U i O C E O fl..a)) O O C C 4) • • • N .0. Q co .0 0 • .t-' co as O N a) O a) a3 u) aa3 O N U> C p a3 co C a) al a) ,e E p O E -a a3 2 O C O a) U O C mb_ LL..S.cas Walker County Retail Sales & Outlets, 2000.2005 (Retail Outlets) 8 8 +Taxable Retail Sales 0 11 CSI <0 aNn • w iii q • «s (suall!w$ ill sales Hamad algexel) m > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN goals & strategies a") N C >. -, Na3 L_ N •c Y E O U wC C w c •C w C N O) N y N N O O a) 0. a) O C as c •a-> E to a)•- -t '''.(7) n C C as V N a) o a) cC.c...0c a. 0 o ai c._ n. y O C co U) ° m u) -5) y c a) o C 0) a) ~ � � ov a -0 ..s a> CO o W+-•L a> A N IS E 8 C O A a U w C (' •U a) Oa)7a) — E m 3 ._ .y ° 0. c 0 a) ,..>.. a 0 L ui co t 7 = a) a) y a) 'c a) o E p> as ' L c3o'c> o E >_ a`io V o v v OL C > O.. 0) ° Cl > O U) 0) E a. J O >.M °t O mcaciy-g o c.i t OV L O V H2 a) c a) W Transform downtown Huntsville into a "university village." Support the retention and expansion of existing businesses in Huntsville. Increase the range of housing opportunities in Huntsville. O C a) E U 2 a) -c c 4) Q. E U N O E N N C 2 Y a3 O a3 a M a> C .y aS 0 c a) E G. O w -a a> tea) - •, 0 a C (.6 v ui cp Support and celebrate excellence in Huntsville's K -12 schools. 8. Alter the image of Huntsville through an internal and external marketing campaign. a1 ° CC O N U a3 LO C a) •U 0-0 as °-'4E >O , c �_ C C a) -0 7 ' U ) C. C f0 al fl 0 c g w - 0) ohE` 0caU��oo 7 a) -C .2 o _ • O. ° > 0 Q. W a O � 0 V.N-a > O O c fa p) a) C)- W w U a) "'' _o o"2Eo V N c C °w .L a •NE� C t C u) a) U C1C O E 2—_ C N O T2 > 'Op O N 3>C L a) >, :(71 O + L= L o t= c 0_2Eo- c0 .ta�aa>Oa)3 ci) a. C w; N a L O w - y U C N O O N 'a .) • y O C N C o y .c= U) a) Q U V C Ea asma3a)0) a7 L C o p t +r>E°Ec L a 0 p 0),E o E $. a) N a) co N c a) m L • a) tOA H a) 2 > E O w E _ N OL O N o o`)2E0..EE0 L �a -O V a> cacMov,rnE O p p U C M O N U a) .c C 0�. a) asa3>`• -"O °v)caE .occaa fD • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN r- C a) ""a CO 0•' N O Zv wm �Cac)w O pw C fA a) 13 ca 7 U a a3 O� 2 N.. C c co a N "L_ aU) (/) N N O) co .f0, O y 0 2 p- L N 0 u) > a)N sa.. N C. -oo j N r 0 CIS .- N d Ca O U'- L _c t^ el a) tea' ciao_ coda c .. - - . ) c a) 6-- cm •0 o -o=,o� Na)O C Li C°�; E m o�wZ" > o a) 7 a3 'CC c ` c:° a co >:-0 >_ E70 >ac) 7,a) N O 7 E m a a d is aa)..cow ui2 c a) a>iY cy 20 o c �° o N — Na N = E3EE • aa),°'Ea, a C oa)m,�a)y o'EOc c - > p O c t .`. 7 a) O V w d N N E N O O N a C fit"' 'C W C O o .c a) 3 • oe c« a3 -w E2 7u) N 12- cm a 8 O C c 7 0 a) O >.. 7 >.a co U C c 2 0 • C£ a)a) =a)a> 7oc a) �d > Oa t- o.> O y= Oa N N U .-r- (cif) co O u) 0 2 .- L G a3 7 >.� • a rn� 0 c o•_ 452 O._ c ass oU O a) Loa., w y U �•- C - C 111 O- O° >t a) Q.. p)O o.7 N o~ • 7 C -.. N c ` a7,.)iQ�c a:?•E a7i C o N U , V> N O co N O O o V N N 0-6. ca) cam co Lo rD 2-2 O (0 E co N.2C.�.. O ao a3 1-0 E 0 0 t p a N gi. E r o >'- `) c , ,_ V 0) _'6 ac ccc�y� ooa)20 �° mmocdN 'teaCDca0 C 7 O N a 7 a ._ c c a) p_ ' O O.7 °2 m a) .. a)� p 0_ E =o 2 a a -a a,_ 7a0 Oea tc ='=a)> .cc.coc C9 f/) f- oaci c H a) co .o 7 > STRATEGY ONE» LEVERAGE SHSU TO ENCOURAGE ENTREPRENEURSHIP IN HUNTSVILLE. Actions: 0 •0).0 � 4 CL N 0) N t U .3 t 2 '= O I- N as N C C O (� >-. a N C .. N c-0 0),-w y 7 Na > N L 'i= > (C N O C U> -p O . t C O a) > '� w C CO C CO N Q. me N a E (C a U Q O L •C 7 a N E N •49 �Ou))a,m a) .-0 cOi 0) (co CCD aNim�N3 > c m N N a) flO.Ca) �jw a N 7 C a) a) (O C O a) N N as .0 a7t..-E0 W. C C N .` p c 0~ c �.a (5 = N c O. U O ..-• o oy m ac) CO a) ,e o s O e acs oc 3 o E a uE) (a 0 3 aN N rna) Oa �'> > N (C .173 o V Cw c-0 O 0 O� ca a fl a) c a) ,,..c4-0 O` O 7 U ° fl. W .0 0 •3 O .0 a)� O o� a) 7 a) 3 v c C N E U O) C C C 7 N> N N o •_� N w CO V C N C a) a) a. 'E vOa 13 0- Q 3°' — (o NO C w U 7 o i U a O a) L _ N C U O •E N 2 N a) ` w N •� O 1 C C C C o CO o � C .; (n C p •y p.,C N -0 a) U 1-5.... 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CD 7 w N ▪ 0) U 2 C O) o L . a to • 16 co ° L ao L E 4) L 4) m c O > STRATEGY TWO» RETAIN SHSU GRADUATES AND ATTRACT ALUMNI. Actions: N w' _ U ° C O.+ 3 to CE° 'S v N•64 E°CC ° — ' C TO a° iL ° v R ac O-o u) O O -O ° c .O L O �3 ° N o L L > O co U 4) c 0 > E€ . c E. as OC . 0)o o oN 7. 4)-a E a 42 ca 0) T) 0 vc� y c" aN� a o0. Y O° > c° C 4 O O • y C y o rn0 oa v>) a) c� E° U E 0 c 2 co 0 0 c - >,> c ° c°) a) pD W c'S 0 v = = � o �oN°• 'aa� a) -0_ D4) a c � E° CO Uoac «.°N. -� 0 N � ° .0 a;a =al C °,� E ° ° o � � y� mccA -L . mmUE) o o, . ° c a ° = a) C (▪ o D O 'C co 0)a) "-' a C CO w•.a O ° 3 °w c ' c ° a° .. - ° °° y •.E ° To gi °E' c• ° to N c Cp ._ ' U as • E 0:7-1- m O a c _ C E rn c1Y U ° a cow c cn ° oL O E C0 f 2 'c O o N V N • C Vl � .�? N O Q O L ° 'co- (A C • N U -rd C ° (0 " •+ • .� • N a ° y O w c O o° c= ° ° N C C• O o> N V ° a E N o° o C CA 0 E o o ° "_' O o° O ' °) ° c U 3 C t0 a E Q) r = O. > Q aj ° y U a) Y e _0 M T 3 ` E co c i ) U ° C co w. 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U) O U w Z) NU1 0 ,„ 'a C C a) cs,ca i 0 N CL CO O c 0 Q 0 ) cw0 ._ 43 c0 4) a) CO N CO 0 4)— o'er atl -N_ o a- c F- • > 'c 2 .. w 0 3 Oft c � Zz �a C. 3 N 0 - O 4, O > C 0 O 43 CI) c0- alN9O4vi • a) N ^ C oo m ?-a.2 )vCa OCEo U U a) C f0 N aN.CZ'v)NN .c O - 1 • (J) N,-O G N E _ O 2 C N a 0 4 Q cu y y' Z ac) a Z - p c > - a) a 03 0�C O C c0 o _c (1) +� V O O N V 4) U N O 0 w a C Y a as 'a a) E O O.cu i g 43 ao0C.CD c 4U) >oo`La?3 C O D U co C 0 0 T 0.0 E- a) Cs > STRATEGY TWO» BUILD AWARENESS OF OPPORTUNITIES AMONG HUNTSVILLE'S RESIDENTS AND LEADERSHIP. i0 c O UflE° N C C -c a o 0) 3 v) E 4s as L.- — 3 a) N ^ •V N X CO '00 L C 4) 0 E C -a 3 N us 343 o N a N) 4) : v a) 3 U o L o 03 N o- a) E N C 43 E c t O c ,U LL y rn o O 2 "+ C 4) N a L.. ..u. N C a) o ='ui CL 70 > Zr) > 4) a) -0 0 N 7= a N O O 0) +--' N O 0cu 4) c ca) o o N .c U C c >, - oJ m w C= Q E a 3 ) 5•c a�o�~ uu) o ac) 3 ..E5 E 4) 2 0 c� 0) a) o a)� E CN +% C 0 ,� U ULfl .49)':-..v) N C L U N �? N > 4) u) 7 8 7 E O N N "a N O. N t0 N 7 C in O >�• y a C E a) d) N �'E a 0 O N o> O U U N a) 00 C >' W 7 o .. .. O O O N O >. C NNO 4) 4) N C = N Q N O C a U>> 7 C N N N .. U N a) 2u)3.-E43, C D N > 0 C U c U ,C 73 0) > c Q� s•, =o 44)) 4) 0 cou.• c0 0 Ot a) N Ncoa)a)a co 0 0 co a) m O t).0 ,:05 -O a) co N C C- _ a a 0 0 N as 2 _ O 7 a C N`- N as c O p) E O O Y y C CU. " y rn V c0 c E O o ,0 0 �. y C CL U� N 4N) ( U Q 0 • a a 3 ° N N N a'QY �•3 ai.� oN` 5) o 2 Qaci w4--) -0 al �c 3 0 �Q as E .�. O 0)- 3 0 0 c L >_ O N L N N C, a.. L U w 4) Q a) •C O _c N �_ 4) N O> w N O, 4) Y a .OG 4) 0. O O N E w :_+ N _ C V. R 'C +" 43 C d L> as V 3> .. N O >. E a� a a) f0 c>, c> O L `� c c i cu c ja w= o) o c0 c c ._ . ..., 0) a N _c O 4) c (0 C C a) O .0 •C N C C >,i 0-.0 'a N N i+ :+ N c V) 0 .y .y 7 rn 4) N o. � y_ E c .- c m aNi � E v aNi =4 f° c .. O 0 H •5 N o N 4) N O O a ) as O > Q N 43 a) 3 CCNpN4)UN NE. O. 0 wU C2 aCN_c Cl — N C H C a) 0 N 7 t N a C O 0_ .. a N 1 1 1 1 I N> U O a7 0c > O Uv uac2 2 _iO ON11])121VW :40ia 1806 M M • z A OF HUNTSVILLE, FOCUSING ON THE GREATER HOUSTON AREA AND TE > STRATEGY THREE » BUILD Actions: .cv 0a ° o > o a) C° E Eo30 a Tu. = E c ° -0 o CO c 0 N 0 -0° (0 (a • 00 (NO c a 2 m H • 0) C a'2 • 0 C N ° `Harms C 7 N C C a aS L -0 d C a) c C ai • ` C L a7 .0 co O t'=OO co 0 0 •. o. N • O N d a) uy a) U E cb a) ° O i0 v) O. Q p 0 N O C o .0 iA > .y y U N N > • •C c N a7 m0 0),„c co x• •C ° a) =a) 13 a) a7H. N 0. (co°E c 4) �> O N .0 2 U O` C E w ° a:15 to NV 0 U2Oc0 H 0 L ▪ O ° ° 0 0)UA 0 t 0 °='- ■ E0)- O N C co E ayi c O. •C 0 N z2aa))4) m++ •0= O U N E _ O o • °c2 N 0 8 ° o d) (a a)( a) ° w :+ v Q C C N N •C 0 N N a U_ a U a O 7o O) N N 0-15 .c C o • N N w l-9 ° Q E a O 11,3 N i a) a 0) 0 a O w ' O ° 0) h (0 a aC c(a 0 E z ° a (coj m • ca CO h O t U 4)) G) c_(5 C a) as • = of c o ° c O h °t 8 a U a E = N a) ai N °? ((5 0)- m • N E a) ° x E a) L_ a) YOB a7 Eo C a) O L N " L • 3= ° a C ( E" E 0 • ° L a)" d) "" CD N • �C c 0 0 O E ("+p « T•N C O C a L ':1. 0 N N CD L O) 0 32 2 L N O U CA N L E a) «� N 0 c c w. 0 0 3 N ° N 0)-0 a7 a) C 'y C o • 0 0)a5 E• ° .N -0n c O 0- U 0) ° ca)(0 2 N N O N • c (OP(a N c M. E 0 , ° `c m • C O 0 U H . a7 : R)a U) C .c '5.0 gra a tea.° -rte H c ca3 00) m-. c o .0 > 0 (>o U 0 .c a) .0 O E (CC NO x a3 a1 w N � � v 'c a a 0 a3 ,U c " ° f/1 c O co a) ° "-' a) LL, O U aS O O Y C ° 0 c a) o .0 a) o C y a) C • 0.x > • 0Oc > STRATEGY FOUR» BUILD AWARENESS OF HUNTSVILLE AMONG DECISION- MAKERS IN TARGET INDUSTRIES. 60 co a a 0 a) • 'E ((00 0 a) fa o rnaw • w CO N as 0, U U :C U 0)4) N c (p ` U 0 0.0 -c O .0 C 0) a) h a) • E 'a) Y E (a N •- E ��0 • 1 O aEc° adyti a a) m E w • Cl R) (5 w C Q O) ) • CD W C_ Y f. U y a) .� aft a`a0o. 2_-'0 c > 0 � a >. o 7 U a) ° a V ° O)Y •C c (N .r C a) N a) U • c c > 0 0 00) .c E .. ° a C a) ° Fi O- aS (0 OE E U nc C ° • 0 N O U) S '> ON 11])121d1N : ;y6ra ieo6 M • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN target industries Methodology > Zr) a G c.) = -0 f � > _M –� ■2 om =GCS –: ■a cI — £ ■ o OG_c-■� «a °m0o.c a8f /o% 0tr k >, /c - :o==■cE- E.2 3 2 $ _ a o »2E■aa«E �� =moo ■e =�■c��- -0 o� =yea » o w- E m e 0■ Q =_o 2c e c %: -C o >, 9- 73- c�Las =©ka o ©° v o § c ° m ? Recommendations > f k�k2 co e § u, ■ £ 'c $ o CD E. /t\ W ci) k > 0 .+ +. + + § f §. 0 + + + + 2 ®§@ ij 2 .0 $ §c cn Gc■2 k \a2 to a) o 2 •5 >. -�kk rukk� fit\/ f ® 2§ §k2a "3 a 2 • 13 :(ate DL >a =a O 2BoA 2 u m 1 ¢ 2 co 0 C: CO : CO 2t�� z CO > ca Ems§) 0 L 0 Sqa% 0 $ w 2 k cO 2a� d R. ®@ $ t - E ®2§ m ■ �� 0 CO /$k 2 �� k� 0 1- c4- 22 1 1— co 0 « . _�� 7fJt o� % ƒ�22z ° 0 / cc'0 W I _W o� 2 c = °02� - COg0Ce$a2 Y+ 11 0_ ■ a e E o = ca. / Roco a2 w \ m b 0 0 < + 11 > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN v�m��ur OooA"c ) E'V u) -c u) L • OaH L a) a) O • yQ p•� O 0 V C • -> c y 0 • O y as y •- y E a) a) _ v 'a c o ; 0 c c o N ▪ c N y `00....• c >+ p L N p 3 C 0 0 CC O 0 7 N° .� V c es "a) a0 • co a) o fOL m m E o N C O a) " .r +• E EO w O O Yc49 -- E �oa0aci a)yEyO L LcOCa= E •a) C C N a) w a) >- j 0 O UII! L L u) • y .0 « _U p.,N 0-t m c ac.c cr 3 aa) 0 j L • (a O ▪ 0 C c o t O V E •tei a) C • a) a) c u) L E a) W c C u) a) .. aa) a) p > ca .. C ., c O o E cm= w' - a) L N ++ LY _a a) a c N ui .9. .r L E E K f0 › .. > O w' 0 t C w "a - a>) p O y m ... p a O c 'a E a) O v p) a CD "Ti oc `c rn'Sr r o•`' E 0 a) 3.0 •- as cascL� w Ecc � ..mE: =mE c ao0miiEco a) a) c c E c 0) a) N O ° o O a) °) 0 CO 0 a >, S a) O Tomen� =° °c 0 LO�oawa c aaa) o a) 07)>000-0 > • a) c -ra Ts o 2 c= a) °-.c c H Ev E u E ..,= w 0 u) >...F. >,.=,.- U E o a) C � t 0 fl- 'O O N u) as a) N - c0 N U L 2 O CL .'. >'' H 0 CO L V= a) (' = N a) u) 0 a AI a) 4)H , O .0 m • Z m � ra .0 t- p a L1— ui a?+ N a) >,OL� me a ui cwt N 0 J H m m,_ me 3 A y o as a)— 0 m 0 • c'a� 00 a`),m �•- O C Lilo c� N m .. E c E 2 A 0 N C .p. o f • W � o 2 D O p in es d w a3 = >' 0 p U ~ c W O a p N a c O U � C C O CO 2 es i R O N H : c ui 1 •" a_Lrnif; O C M ∎m °u) 6 ca) = O� p ,.. c c w E; 1. — o us • -0=0.0 c F., o O � wo ^ ^ F' ...re .u)5 ° E co > 'O aYL c > a) a E Eso c 3Z H o O O c 'z Q p) C a 4 E o F- Ha (m-0 E Z z2 Lsy..- c) I and short-term) non - traditional 0) 0 L O .0 N a) L a) c m u) a m 0 a) c 0) 4) 3 co •a) 0) 0) 0 w t U H co RETAIL, ENTERTAINMENT, & LEISURE > PROFESSIONAL & BUSINESS SERVICES (including entrepreneurs) M w U w H 0. 1 • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN A d N 0) 5 m d C) r N 0 Z w 1- 1- H m D 0 Z ` uj O N a O O C C O C r o a N "" C "' O N N N " yo C O <o o N O '" N u) L C N o•co 'ao of 3 _uE)rn ..) O c N'a 10 y • O N ._c z..-- - O C E N N ° >' C.c _0 0 O O C C Y 0 u) 0) •C N O N O) a- U ` CO `p _ 3L Ew N N c C E Na 3 u)cow o coa — c°) rE(o2 O)..- co N w :o N` N 7 c N C C o 7 y p (o a c a ` D C -Y 'O c O N .` 'o . O N 0 O O w C • 7 0` 7 a 7 0 E +L- C C C O L N C U N m V L O) o N w "• co N N E rig -a-.- 0 o 7` •C (o 0 N h c C y N L E ap N 7 a (a o E E O' p)O)a O ..- a c E aNN.�O(co =QOL ac. -E c w co O L O 0 E p c 2 co u) o 0 ffi A to 2 .-' Z' N N 2 N n O fl a C N° a C N Y a 5.:46 E N �� •j.c (o 0.E" 0 mo 0 ° .0 co ..,, 0 2 c V C N> C E` O a o O) �'- cp N t"n E 0 co co- ac) o ) a?tL C C V 3 0 a < 04 C Z, p .2 .0 N co ,� Oa O)C N c- o ` w •- N o 0 2.G o) 2 � c �. v c�-0 c 3 C N o C to O N to =� O 0 Oa O > U) N> w u) 0).0 L ''' C co o C L a (o 2 c (`o N y` c E (o .3`. f0 �� o w 2 2 wo c0s (• `o 6- O m o co N L ` a+`° . w N C O C " N C C O E' N 15 N N • L '.g O E O N 4- - CO O. C - N C 0> U L O 0 O) C c N N C O V •°— )ouo).c o cnc'�o• y�oc'(� c aNic o m=To,]a) .-O_v�rno v S 0 N v u) > N 7 fyo y°% o 0) N p` •- ,o 0•_ oo_c o c co co •o c E 0 c N E N c� 0" mto O N "w0) To 0a 0a y•S c N u' E E0 cw E octcoao0(co E-° °mt cv„0 o N N o co E c :r c o 'O C C (o V (o N " " ` • N c` 2 0 2 E >"2w -haw E'j o o -� TS o_ .45 N cn" o;, E o a oa = E 0 2a U C N u) O C u c o"" (o u) N� C O" C O O N 0 N a ° c�o° • CA E �3u'�°crn c - � oo N c�aa - a0a�3 0 � �'� -0 1— o "m oo 2 O•�9 o O .S•02 o 0 ccN?c cEc N .0 L C izflil E E O O u) N> = p w H CL 0 Z 0 0 w J w w H U) Industrial sites with access to transportation (e.g., rail served sites and interstate access) Availability of industrial land • Availability of industrial and warehouse /distribution space • Availability of semi - skilled production labor, as well as white - collar professionals and design technicians • o • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN Continued demand is forecast for newer materials and technologies to be used in construction. • • • Abundance of semi - skilled and skilled production labor throughout the region. co z 0 c 0 U U 0 g cn E a o 0 c E w y N U c.A)` C_ C W a N 0 co Tv c -a N •U ` N a fn o o O' U 5 a a a) > O a3 C U = ° 2 a) a) O r C 03 0 a 2 N ~ C co N a o a U c co o �a c a: oo co N U E co O O U co am N 0 C 0 ca) NN N oco C- _0 .` a„ -c 0 -0 a) 0 0 = E C N >, co O E Nca c o = o J E co O_ • Related NAICS codes 0 V N CL) U Q Z 2 a) a a) C a) C 7 a) U C ` c w a a 0 ° c o ca >, c co .c. C a U ` U a) E O °3ccCc O O C E a O E y E E N 3 0 cj 0 o as C co ca2_ a) .cE0 oC,cm0a) ' o Fe .c •E c 0 c 0 r. -a v O O E o •5 c C•-0.0 N �� N N a E cf d) r) C 0 O L 0 E O . a 0 0 7 L N U a O O C L C) CL 2Q >2Qa N 0 N N N a) O N `o Z 8 .0 c a) O a) N `o a)° a N 0 MI o •c CD To 2 0 co co 0 0) . al a) To N ,C 0 U N C a) Za)E a a) •' d To Ty' a) N N c > E E 0) ° -a Ec' cc0 o�a( ..m 1E- Vc N G- N a C a) CT 016 N N 0) '5 0 E U U • C 0 E o E 0 ', 0A E N 0) Cli CO O m >, C ay a U O Q ❑v •a)C m 0 Eti❑ ES UUwcn (O N 0 O) 0) 0 M (NI M Q) rn M N N M M M M 0 M 0 cc) 0 co cr) 0 N 0 ti co La La La an co 0 • VILLE - ECONOMIC DEVELO A (1) cuL- (7) .c CL .c co = 0 CO (I) ca 20 13 157 ( 2 2 C C RS V 0 >. u) .c u) .0 • u) c -o 6) To- 6)6) 0 0 _ .0 0 C C To Li- 0 • ca..= "0 (>).() 13 C CO _c CO g)) occE —• .)cow > M -C aLLU 0 u) .0 < Z .c -0 0 • La -0 0 co -c c 2).c — o -c .(1) I.7 > M U:s lT3 • 403 CO 73 ••••• 0 -ro • o r. -_ •o r. c E " .00000 c -c -- to c o c c 0.) Gi Z 73 ti -c :S co 0 u) z °0050 0 0 o -o o • E E Q C a) a) • o = o 0) co c _3 c 112 ▪ 0) -0 — c E co 0$ m .0 D.? 2 cm co°) -c to ..... c 0 c c •-,-e• c .s .9- ✓ co u) • ''. co ,... Q) .6 E 22 c co Yz F' 8 -0 c -• 0 Ei2 c u; • ... r) .0) ,_ •a- 0 o • E 0 c'3 0 u) a) 0 O C 0) 0 0) 0 CO 4_ 0 0) cp 0 E o r- 4- ,.. . co 72 a) 0 c r) c 1•4') :F. a) 8 -6 (6 6 -0 gi ca ru -0 cl- E a 0 " -c 71) 1:50 C (1) al PC) g 2 2- 06- 2).-5°) 1- 2 8 _te 0) E 7..... c 0,13 '±- 2 c .5 .c z' .0 Ir. Tss as .— c 1-- 43 -0 0 gv-t--11 0).,ui E ti -5 8 7 0 , ..a Ep. . 2 a) E ( (a 17; .=:). C C7) c 0 .0 0 co 0 0 0 Se a) 1,-.., ai c c m '2 I5 84.5 Cr) e' 2 — o -0 10 '6 0c0c -o C 42 8 -6 g o iLt 2 (1) 0 E 0 W CU 1■12 0 f .5. co cii g -6 • a) o. a) a) 12 0 2 ° • c -6 ' - 0 ' .5 -'-c' mweEmu) TO ro (1) 0 M C >% .-• 0 co) Gc.) -4 e- . E 0)(13 113) 04-'0C45-w o taCU a) c.) • -0 0 (1 ..-. 0 4 a" CO CD C Ti o > 9-z o -c a) 0 2 E . if, — o • (0 2 •=a) La 2> 0. <0 0. a) 4- fam ,u i-- 43 -0ocuct t- c .s cr a E 2 al/ Li) 8 o 0 (0 in ci E co E 4) ..) o y E E. co .. .4.6. 0 47- '4;1 m C4 E - a) 0 o 6 .43 i-- " .>•• • 63,0000.-• 0_ en -C > 0 — M 4.) 0- • -5 .CD i= .E a) •-• c 0 ..... .- '0 -C ›, C Z E o5 0) .) .— M C c 2 a) _ o ..c, as w2 c v • rC -- CA • — '— ..... f a . E E 11) 2 E .E a) co w 0 "a) 3 mc0202) u) .2 45 z 0 Is w 1— (3c4C(/) CD E • o 9- a) 0 ca C) 24)D 0 0 -o c cO c.) a) -o 4-; mi F.0 multimodal transportation Access to manufacturers. Qual • • • • Availability of warehouse and distribution space. Availability of semi-skilled labor. • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN Access to nearby Union Pacific rail lines. Access to manufacturers and major retailers throughout East and Southeast Texas. Southern shift of nation's manufacturing base. Availability of workforce from the surrounding rural areas. co2 5E co . ® o hi /� i$0) » c »= 2 0 7 o§m ' .c T2 Sa)hi /2 G2o 2 > o as @ 0.0 ca o @ o co ° �� ai ■9 «_u) ka)k moo( c a§' $50 ƒ o 1.3 c o� % (0§ �OJ \ \$k o/0 V al 2 0 \ ■ C 0- = o. & 0 � $ /t 2 $ §§f -)a)2 § / ƒa E7 # 0 m o 2 %_$ �ƒI- 70- Ja) ■c0 co -c e= a) �x 2 05 cue tea- C» c s c • 0 c �k, //k ■ . 2 50 a_ 4. %J& § 2�k E/% — c >.. 0.Q 2 0 @■ £a0) _ (fl il $a .0 2«§ § .0 $ � k c % $ .1--,', / / as % CO % $ � « @: R £3 Related NAICS codes Iescrr tior \ « z 0 CO R co \ CO \ / \ 0 \ k \ (0 � • > HUNTSVILLE - ECONOMIC DEVELOPMENT STRATEGIC PLAN T2 O > c • O O N 1 a = E as a+L a) E C3 a) • c . • N � :(Ts 0 UO N C ,O U a a) o .� ca0) O N t c.c c N :a `p) p N Q 4- a) c 0 rnac c QY c 2 a� • „„ 1_ N .0'O N a3 c •O N a) u)) 7 ` L 1 'a C N a) .0 O O 7 j N N a) p .L. c 0 p CD • L 1- C U N c v0E0 co c a)Oo w > N O O N • C • 8 L O UO I— >, E — C o O L. = > c .0 • acv o_m c c (44 C c rn• 5 E 1:23 U N N w -c;a • c -0 a) N C CO N C C O a) E T o ca .c I N • Li.2 N a) 'c .c O O • .0 o.-0 a)NNa3 '> c — C `) 'FS N >+— CO a) Grp N C lhIQ a)N ni .c H a) c 3 c8To c • O a) co .— C O N Ca 0 -.35 .c4) L as co c O c • a) F. N t7) N t p 8 O • LN 3 N U ' m- .o o C c w N 5 E a) I- c�a)�O E c O ( a'; — L V N c N 3 c a N .! c -O N ` �= c c 7 3 m as m 0 c L E y o °:occE is c aci >, m a)c � L c��C0 1 a)mE. • O p C V 0. a) . N M.` >+« o 0. C L :. 112 7 7 N C o O O E U y �E E Q.• -” 5 p o N N co O a) O — O O 2T) o N w N N N tS L tC N o (I) (0 "w a) a).N 0) ` (1) L L Q c � en 0 4) a) c 74> N .0 a) O) C ` • 0 O C O .. O C N w'OI-'O.0 co a) Ft) C) .f E° o. D u, C L O N L TL >.o O•V '615 C N O) O. c "00 E a) ' c -c O g C N-0 7 N O r C . o a) • co O N -D O C H N C N O O N U a) rn E.EL EY cc$ N „I —�_ • E oc •" E 0 w C /a/1)� 6 a) co w as- () . L 'V C ._ co a) .c ce w i- ce 0 Z 0 1- 0 w J w CO w 1— U) ■ Quality of regional transportation network, especially interstate and airport ■ Retail sites with high visibility ■ Diversity of retail base ■ Concentration of hotels and restaurants ■ External image of the region ■ N C w w H 1— d • > HUNTSVILLE - ECONOMI alker County and surrounding rural counties. 0 C J W Z rZ O � Z O t0 O E E a as E c cc a) cY0 as m co c 7 � c O c c o v c D W - C � N = �cl) Ability to assist in attracting talent to target industries (especially Professional & Business Service tsville's attract of Huntsville Assist in altering negative images (both external and internal and sales taxes. Activities increase local tax base through both prope a) t 0) C O U c N > CO c 2 O c 0 c .y a) a7 m N a c0 ..: U c 1-,5 E� o N Q) a> >E N O L c • c o ao a0 W O y Y z O E O y 0 O c co w UN Continue to support the Arts in Huntsville, especially as it relates to SHSU. Continue to promote Ravens Nest Golf Club as a recreational amenity. Continue to promote the University Hotel. tourists and retirees from Dallas/Fort l0 c 0) O aN 4) 0 C 0) c0= F- 0) c a) L O CO 0) t 1 as c N U a) a y a) Sri 0) 0 U) CD a O w • • O ja N 0) a3� c L 0 w a) a) C E c o 0 a) c .c a) O � y -o 0 0 N C -0CD O • O o (13 c U 0) See the attached Retail GAP Analysis Snapshot for more information regarding potential retail targets. Related NAICS codes 1 a) 0 a) 0 f0 U N Z CO O 0 t0 .Q 0. c c0 CI) 2 U a) w a) 0 CD ES a) a) m 0 a3 O 0 w 0) 0) O 0) a) 0) :0 c f0 L 8 a) a) c a) 0 rs, and Perform c a1 a) a. 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C.) 0 ui nnot be marketed to with traditional economic development practices. us assets that should Et a) al E ri; 10 t,- a) cn CD 7 3 o D- (5 E o -a > to 3 a) a, toa- d Ca a) C 7 E -a c 3 E 2 0 E o 3 o 0 -c SHSU's new Entrepreneurship Institute should also be heavily marketed and leveraged. • • • Related NAICS codes a) 0 0) c 1. a) c 5) c w co 0) c E E 2 a) 2 0) 0. E E 0 co 0) 0) CO) a) 0 0_ 0 0 0) a) E E 2 0) 2 a. 143 0. E E 0) 0 0) 2 c a) 0 0 co 4- 1412 CO Ce) ;17 11, 0') it) 4- 1.42 0 4- 1.0 • entatlon Work Plan 0 E 0. 0 0 0 0 0 Iu RESPONSIBLE TIMELINE STRATEGIES / ACTIONS / TASKS PARTY(IES) 0 -6 6 -12 Year Year Year Year Year mos. mos. 1 2 3 4 5 Goal One a Promote economic development opportunities In Huntsville by leveraging the presence of Sam Houston State University and its enrollment growth. x X X X X STRATEGY TWQ a} RETAIN SHSU GRADUATES AND ATTRACT ALUMNI. X x x x x X X X x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x X X X X X X City (lead); SHSU; Chamber; SBDC 5 0 co x co co 0 I" 01 ja 2 i a (-) SHSU (lead); City City (lead); Workforce Devt. SHSU (lead); City • Leverage SHSU's institutional resources — including innovation, knowledge, research, finances, and business /social networks —to assist local entrepreneurs and startups. - Remain supportive of SHSU's Entrepreneurship Institute • Establish a University/Business Alliance to explore options for leveraging faculty and institutional expertise to assist existing employers, startups, and entrepreneurs in Huntsville. The Alliance's establishment and its activities should be coordinated with the Entrepreneurship Institute. Activities should be responsible for the following activities: - Act as an advocate for entrepreneurs by facilitating local government assistance and addressing issues and challenges. - Assist in the development of a coordinated, county-wide entrepreneurial program involving all area taxing entities and potential partners. - Spearhead the development of a revolving loan fund to provide small loans at near - market rates to qualified businesses. - Encourage local lenders to offer small business financing to aid area startups and strengthen the banks' Community Reinvestment Act (CRA) ratings. - Meet regularly with current and potential entrepreneurs in Huntsville to better understand issues affecting their businesses. - Work with local and regional media to ensure entrepreneurial success stories are published. - Leverage existing state and federal programs that may offer business startup assistance at the university (Entrepreneurship Institute, SBDC etc.) and coordinate them with other programs and initiatives in city. - Advertise in the Houston Business Journal Huntsville's entrepreneurship programs to attract "lone eagles" (successful • The location of SHSU provides a built -in supply of talent for Huntsville. Work with SHSU to develop programs for retaining graduates within the local labor force to ensure an adequate supply of young and educated workers as a means for 1) replenishing the local labor market (as older workers retire) and 2) providing local employers with the skilled workers they need to remain competitive. • Leverage job placement programs at SHSU to assist current students and recent graduates find local career options at local businesses in Huntsville. - Visit periodically with existing businesses to explore the potential for local employment opportunities for students and graduates. - Meet with placement counselors at SHSU on a periodic basis to better understand the skill sets of students and graduates. • Raise awareness of opportunities in Huntsville among SHSU's alumni network. - Meet with alumni organizations to raise awareness of economic development and potential business opportunities in Huntsville. - Insert information on opportunities in Huntsville in existing alumni newsletters to help market the community to former students, especially those who live in the greater Houston area. O V >- X X 'Goal Two > Leverage the presence of TDCJ to expand economic development opportunities in Huntsville. z 2 X NG IN HUNTSVILLE. ry 111 d M r Z w }''' 2 ~ d,--X } � E 60 O W J CO LU ( - Z >- O 1- a Ct U) a w a Ce X X X X ESSES TO THE COI X X X X X X X X X X X X X W re) X X X City (lead); SHSU; County; TDCJ; DPS STRATEGY ONE >a LEVERAGE THE PURCHASING POWER OF TDCJ TO SUPPORT THE EXPANSION OF EXISTING BUSINESSES AND ATTRACT I ICity (lead); TDCJ STRATEGIES / ACTIONS / TASKS ISTRATE Y THREE >> LEVERAGE -SHSU STUDENT POPULATION GROWTH FOR ECONOMIC DEVELOPMENT IN HUNTSVILU ally Val ,,6,J MI V, .VV Establish a university affairs liaison as a single point of contact between the City and SHSU. • Work to ensure that SHSU students are made to feel welcome in Huntsville by remaining sensitive to perceptions and consider options for improving relations between SHSU students and law enforcement officials. - Consideration should be given to establishing a forum or series of meeting to open lines of communication between various law enforcement agencies (e.g., City of Huntsville Police Department, Walker County Sheriffs Office, SHSU Police Department, TDCJ, Texas Department of Public Safety) and the SHSU student body to allow for each side to present key issues and concems. • Renewing the focus on the availability of parking on and around the university campus would be one tangible means for improving the relations between law enforcement and students and mitigating perceptions. - City and university officials should convene a meeting, and potentially create a task force, to consider options to alleviate parking issues that will continue to worsen as SHSU's enrollment increases. - Consideration should be given to increasing public transportation for students living in off- campus housing, especially in those areas that are not within walking distance. - Consideration should be given to increasing student housing options closer to the campus (See Goal 5, Strategy 3 for specific student housing recommendations). - Identify and evaluate supplier categories to determine which represent the best prospects for both existing companies and new f.ncinnee nffronfinn STRATEGY TWO ASSIST TDCJ IN RECRUITING WORKERS BY ENCOURAGING THE EXPANSION OF ATTAINABLE HOUSI I » • Encourage the development of new housing options and other amenities (e.g., retail, entertainment, etc.) in Huntsville to help TDCJ meet its labor needs (See Goal 5 for specific attainable housing recommendations). N TIP Strategies, Inc. m z TIP Strategies, Inc. Goal Three > Transform downtown Huntsville into a "university village." HUNTSVILLE. a. d RESPONSIBLE TIMELINE STRATEGIES / ACTIONS / TASKS PARTY(IES) 0 -6 6 -12 Year Year Year Year mos. mos. 1 2 3 4 I- te Q N a E w Z W d X X X X X X X IZ X Z S City (lead); TDCJ; Chamber City (lead); SHSU; Main Street; CVB City (lead); Main Street SHSU (lead); Main Street City (lead); SHSU; Main Street City (lead); Main Street ISTRATEGY TWO >> ESTABLISH THE DOWNTOWN AREA AS A DESTINATION FOR PROFESSIONAL AND BUSINESS SERVICES ACTIVITIES, INCL City (lead); Main Street (STRATEGY: ThREE.> NCOURADE TOW TO CONSIDER DEVELOPMENT OPTIONS FOR EXCESS OR UNDERUTILIZED Otto( • The City and local allies should assist TDCJ in the review of its properties in Huntsville to evaluate whether specific development opportunities are present. (See Goal 3). - Convene a meeting with local TDCJ officials to raise awareness of the economic and revenue generating potential for developing certain strategic sites. - Consideration should be given to various entities (e.g., city, university, private owners) swapping properties with TDCJ. STRATEGY ONE >> SUPPORT THE ESTABLISHMENT OF AN ENTERTAINMENT AND CULTURAL'DIBTRICT IN DOWNTOWN I. Meet with downtown property and business owners, students, and area residents to build support for the establishment of an entertainment and cultural district in downtown Huntsville to create a more vibrant "college town" feel in the area. -• Established boundaries for the entertainment district should be and designate with special zoning status (if necessary). Specific consideration should be given to portions of the downtown that are closest to or immediately adjacent to the SHSU campus. Guidelines for its location should include minimizing its impact on residential areas while creating a stronger linkage between the campus area and Huntsville's downtown. • Leverage SHSU arts programs to encourage cultural and entertainment activities in downtown. Community leaders should jointly promote cultural and entertainment events occurring on campus. At the same time, university students and the local arts community should be encouraged to hold collaborative art shows and theatrical productions as means for bringing the university's artistic talent off campus. • Develop a conceptual site plan for the entertainment district as a means for promoting the idea to potential developers —both regional and national. Assistance in developing this vision for the entertainment district should be sought among the SHSU student body, who will likely be the primary customers of the district. Include this conceptual site plan in marketing materials for Huntsville to generate regional "buzz" about the community. - Potential activities within the district might include nightclubs, live music venues, theatrical performance spaces, art galleries, among other uses. • Improve infrastructure connecting downtown, the entertainment district, and the campus to make it more pedestrian and bicycle friendly. Strong consideration should be given to: - Expanding and completing sidewalks in between downtown and the university. - Improving lighting in the entertainment district to promote a more secure nighttime atmosphere. - Establishing bicycle lanes. - Improving signage indicating connections between the campus, downtown, and the entertainment district. - Locating benches and other street fumiture for pedestrians. • Work with downtown property owners and the Main Street program to develop an inventory of space suitable for small offices. • Consider supporting an update of zoning, ordinances, and building codes to reduce regulation barriers for preservation, restoration, rehabilitation, adaptive reuse and of older structures in downtown Huntsville. TIP Strategies, Inc. TIP Strategies, Inc. -_ 'STRATEGY THREE > ENCOURAGE T' J TO VAL;ZJA E ITS P 8ENDE N THE • Open a dialogue with TDCJ to explore alternatives to the current method for releasing prisoners in downtown Huntsville. City (lead); TDCJ X I I I Goal Four > Support the retention and expansion of existing businesses in Huntsville. X X X X Goal Five > Increase the range of housing opportunities in Huntsville. I x ISiRATEGY TWO >> PROMOTE THE DEVELOPMENT OF HIGHER END HOUSING IN THE HUNTSVILLE AREA. . Plan for housing at higher once points_ I City I I I I I I ' X X X X X i Z Z X X X X X X X X X X population, X X 'STRATEGY TWO» SUCRE THAT LOCAL BUSINESSES ARE AWARE OF AVAILABLE COMMUNITY RESOURCES. X X X X Z X X X STRATEGY THREE » ESTABLISH A FORMAL INCENTIVES POLICY THAT RECOGNIZES THE VALUE OF EXISTING BUSINESSES IN HUNTSVILLE X X X X Z = 2 D te Z_ X ISMATEGY ONE o0. STRENGTHEN DIALOGUE SEEN THE OITY OF #IUNTSVILLE AND AREA EMPLOYERS TO BETTER UNDERSTAND THEIR # City (lead); Chamber City (lead); Chamber City (lead); Worforce Devt.; Chamber City (lead); ISD; County City City City T U • Place periodic calls with existing businesses in Huntsville to better understand the challenges facing local businesses and potentially uncover opportunities for business expansions and to help them be aware of available technical and financial assistance programs. • Build and maintain an inventory of existing businesses to have a clear understanding of the types of businesses already in Huntsville and to keep tabs on new locations and expansions. - Consider using this information as a means to highlight the types of business activities occurring in Huntsville in economic development marketing materials. • Consider facilitating regular workforce conferences to ensure that training programs, including existing, available customized training, continue to match industry needs in Huntsville. • Support efforts by the Huntsville - Walker County Chamber of Commerce to promote local businesses through its existing efforts. • Work with area taxing jurisdictions to develop a formal incentives policy for the community. l STRATEGY ONE >> SUPPORT THE DEVELOPMENT OF ATTAINABLE HOUSING TO ENSURE THAT AREA EMPLOYEES CAN I • Create an Attainable Housing Task Force to keep up with the issues, educate the public and research ways to address this ongoing problem. • Inventory the existing housing stock, as well as the residence and pay scales of the major employers, to determine if Huntsville offers housing at price points that the average worker can afford. • Evaluate and expand on the programs and services for housing assistance, including assistance to individuals such as down - payment assistance and weatherization programs as well as assistance to organizations. • Support local development that is targeted to area employees. - Consideration should be given to partnering with developers to provide attainable housing. - Consideration should be given to establishing a nonprofit entitity that can serve as a master developer and can qualify for federal grant funding. TIP Strategies, Inc. Goal Six > Promote the development of a business park to make Huntsville more competitive in the recruitment of new businesses. Goal Seven > Support and celebrate excellence in Huntsville's K -12 schools I STRATEGY ONE» JOINTLY MARKET HUNTSVILLE IS `BOTH INTERNALLY AND EXTERNALLY, I N0 ASSETS. I x x x x x x x x x x x x 0 x City (lead); SHSU TDCJ /City . >. ._ City City 3 0 City I City City (lead); Chamber; ISD, private ed J City (lead); Chamber; ISD City (lead); Chamber; ISD VORKFORCE TRAIN( SHSU (lead); ISD; Chamber STRATEGIES / ACTIONS / TASKS - Encourage developers to build higher -end subdivisions. This could include plots for custom homes as well as spec home devel.. meat. (STRATEGY THREES'> ENSURE THAT FUTUWMDENT HOU 0 ' Q' FITS ' ;.` re. .. - TO THE CAM • U = .AREA. • Encourage an increase student housing near campus to stimulate economic activity in the downtown area and mitigate traffic. • Assist TDCJ in considering potential mixed -use development options on TDCJ -owned sites adjacent to the Walls Unit. Due to its current use, housing in the near term may be controversial, but commercial development would be appropriate. Sites within the area, such as the rodeo grounds, appear ripe for conversion and may act as a means for buffering the area. If commercial, retail, and restaurant uses become successful, then the stigma may fade and over the long -term and housing development would become more appropriate. I• Encourage higher density, student housing developments that incorporate commercial activities. I. Encourage condominium student housing. 'STRATEGY ONE» COMMENCE THE LONG -TERM PROCESS OF DEVELOPING A BUSINESS PARK TO ASSIST IN RECRUITII I• Create a Business Park Task Force to study the development a new business park in Huntsville. I • Meet with appropriate parties (e.g., community and business leaders, land owners, developers, etc.) to establish buy-in for the importance of establishing a new business park in Huntsville. • Identify and prioritize sites in Huntsville that would be suitable for the development of a business park (evaluate visibility and infrastructure availability at each sites, including electricity, water/wastewater, road, and telecommunications). - Special consideration should be given to properties owned by TDCJ in close proximity to 1 -45 at Huntsville's northern gateway. I• Gain control of or acquire preferred site. Incorporate and highlight priority sites in marketing materials to generate interest from private business park developers, especially those located in the greater Houston area, as well as Dallas -Fort Worth. I. Commence pre - planning and engineering work to prepare for its eventual development. • Meet with Huntsville ISD and private school officials to assist In the establishment of a marketing message that complements both the City's and Chamber's marketing themes. • Consider providing assistance in the creation of marketing material for Huntsville ISD. • Promote Huntsville ISD and the community's private schools as part of Huntsville's overall economic development marketing efforts to both residents and businesses considering a location in the greater Houston area. STRATEGY TWO » ENHANCE AND EXPAND PARTNERSHIPS BETWEEN HUNTSVILLE ISD AND HIGHER EDUCATION AND • Explore the potential for creating scholarships —with support from both the public and private sectors —to local students who choose to pursue higher education at institutions serving Huntsville. - Consider paying particular attention to academic tracks that would support both target industries and existing businesses. N y O E N O O E X x X X X X X X X X X X X a E co L W U programs in Huntsville High School through cooperation s. El IES /ACTIONS /TA " c C O O d d C N 0 cC m N W C 0 O w h CC .r C WC .. .2 c E a t9 o O n;g�_ d L O' C •c 0 a'S d C a= C E tl! c c 4. d> E 'C 1O tE co /t co C W N a) w co a:nie O 0 co E 0 N a°) C C C W to o 0, a) « c C E E 8 N y N cv 0 8 c E E l0 U) 0 Cc. c N C y L 0 ie C= W 0 0 n. 0 0 U3 w 2 co c W CD 0 2z C y t0 O ca C W .�, 0N 'O o Q .c H c la N C d a) 0, YW W d C 0 0 0 a C W C 8 C C c w C d 8 W L C a) 5 ai O c ym O 8 x a) co 0. x a° w a) 0 7° L C N Y •5 W E C O 2 u) O Q« c u')8 X X X City (lead); Chamber 2 Q 0 Z 8 A A 0 I c) a 0. N co C C TD W a 8) w CA 'W 8 P_ 3 W O 8 co N c a) W a 0. L N a) E C V C ° • C -m a) W co 8a c o • N .0 o . L a C W N co W E C W C a) 0. 8 O O C 8) N C co N N C w N O 2- 8 • X X X X X X X X X X X City (lead); Chamber 0 W 03 Q' CO 3 Z W N 0 o W E o. To- o -13 a co M 0 N o. 7 e U � co 2� I �. c C co • 0 O W 4 n • ` a, O C O E . nm nci o ¢,, C•- 0 m Z gO O Q B. C "� u. 8W O 0 �2CA oE co c N css C C, S W 'C C .0 O c N Od 0 al ac3� � � O m y o C a)0 N C C W 0 3 0 U c ° G) N C 8 0 U) C v 0 N 0 C W U) C 0 ,v_ M N O) C •U) C) m 0, l(6 8 d 0 c ai d) — W 5 o. co �E y O C O C '7. O 0 O o 0 7 a C C CD.� C CO co E W O 0. > To' co C cow co c 0 0 0 y E U • W W cu -c L . 4) CO = •C G A W O C j .. C 0 N . a a a O 3 c O O) Q t 1Z3 W of E c N N C c = H o) c ' °e 3 .0 co o c .? E > ai c 0 a = 8 .4 N W W W E% o co CO G C y c co W i y ac) c C o a c W . a) W E aci a -ea 3 a y 0 70 X � 8 N W > h a) 'C c a a i ° o > > 03 C W o . E e¢ c) N a) E W E e c o O C O� C .0 w m y CO c a E = 3 ai ro C a) W O •- 00 �+ CO W a) 4- `3 Z m 0 0 a WLj E -. o 0 'E W rn E O +y. co C O m N e O) E o e co c aa) m 8 a aa) m e "C4 a 0 >W � c E � ' o ... a N., v) • L a ai y W h N 0 ° h S G C 0 W a OU N > j ) = N = CO W C 0 0 V) 0 0 E 2 a c c E O d ° 2 ° "O 4t 2,.°' G C y W ..0 o o w :r3-E0 '._UC a>i z o 3 i Q o 0 ci a) W C to m E co E 0) o o c2 a ., m m e $ Q. Ea w C> w a W W u 2 W ° y e >' .W.. C y rn C . W E ax) W C •C CO O) 0 co - 0 h cO a) O. O) 0 C O) C Olc O .uN 2 '' a W C a .0 c _'rn W .4 i a ° o d a, I. S. E E S. • 0 ,0 >- 0 •I' . >- Z —J m >- >- 04 ui '''' 0 tO E co ui 6 ? u.1 _i — co v) Cl) Liz! z ›. o ...,.. a_ 04 v) < LLI CL. X N... r ,- 0,-.• ..-- as lim r t._ F- M I, Y. '• () )•-; ...,_ ,.... (I) - z r: -- - o F- v) • • X X X X STRATEGY FOUR BUILD AWARENESS OF NUNT'$VILLE AMONG bEC118iON4MIAKER8 IN TARGET #NDUSTWE8. 1 X X X X X X X XX X X X X X City (lead); Chamber; SHSU; ISD; CVB 0 City (lead); Chamber; SHSU; ISD; CVB , City (lead); Chamber; SHSU; ISD; CVB -•.= C.) • The City, Chamber, and area allies should focus efforts on enhancing the Huntsville's external image in Houston and throughout Texas, including Dallas -Ft. Worth and Austin. - Consideration should be given to selective marketing in Texas' larger metropolitan areas. Assets such as downtown Huntsville, SHSU, TDCJ property and sites redevelopment, and other distinct opportunities should be promoted through a combination of partner advertising, public relations, and networking. • Implement a public relations campaign targeted at regional publications, (e.g., Houston Business Journal, Houston Chronicle, Dallas Business Journal, etc.) sending press releases about recent business successes. The initial press release should be to promote the success of the economic development plan and how local leadership worked together to determine the best opportunities for Huntsville. • Seek out joint marketing activities to increase the magnitude of Huntville's marketing message. - Specific consideration should be given to jointly marketing the community with SHSU. Other examples include regional economic development organizations (e.g., the Greater Houston Partnership), state agencies, and area utilities. • Identify other parties that could refer leads for Huntsville and set up a visitation schedule with a focus on Houston, Dallas -Ft. Worth, and Austin. Examples include local and regional construction firms, real estate brokers, banks, and service firms (legal and accounting), regional industry associations, and area universities and colleges. • Once materials have been developed for Huntsville, a direct marketing campaign can be initialed. Specific recommendations include: producing one -page marketing summaries for each target industry, creating a database of target companies, conducting a direct marketing campaign (direct mail and phone calls followed by visitation), and participation in key industry trade events.